Toffieshop launches on Playback 🚀🚀🚀

Meet Lisa, Founder of Toffieshop Lisa, founder of Toffieshop is a young marketing professional from Ghana currently based in Austin (formerly Chicago-based). She runs Toffie in my spare time as a passion project. She loves the fact that it allows me to celebrate womanhood while sharing a long-standing African tradition

Revolutionize Your UGC Strategy with Playback and EcomVideos Partnership

We are excited to introduce an innovative collaboration that is going to revolutionize your eCommerce journey. Playback and EcomVideos have joined forces, to bring you a dynamic partnership that will redefine the way you approach e-commerce. The Power of User-Generated Content (UGC) User-generated content (UGC) has emerged as a dominant

Paro joins Playback 🚀🚀🚀

What is Paro? Paro - www.fromparo.com, a vibrant new South Asian food brand, is revolutionizing the way we enjoy and prepare comfort food from the region. Founded by Umaimah Sharwani, a first-generation Pakistani American, Paro offers a range of easy-to-cook pantry staples that capture the rich flavors and

Meet The Synthetic Videos: The AI Twist on Video Marketing

Artificial intelligence (AI) is a hot topic these days, and for good reason. The emergence of synthetic media means that anyone can now create content, and new tools are being developed every day. ChatGPT is one such tool that has revolutionized the internet, and people are beginning to realize the

6 direct-to-consumer brand inspirations to help you design your own video strategy.

One of the best ways to reach your target audience is through video. If you run an online store, you're leaving money on the table by not producing engaging product videos for your customers to watch. The following are some tips from nine thriving direct-to-consumer brands to help

Learn how Butterd BodyCare used Playback to grow their website engagement by 200% and reduced bounce rate by 20%.

Average time spent by a visitor on any brand website is 52 seconds. That's extremely limited and crucial moments to educate your customers quickly about your brand. Most visitors don't have patience to read the "About Us" pages and leave the website instantly if

The Jolie Story: How a Showerhead Sparked a Wildfire of Success with $4.2M in First-Year Sales

Taking a different tack on the first year Jolie, a company that sells filtered showerheads, is a beauty startup, but it is not a direct-to-consumer business. Products have been available on Amazon, Gwyneth Paltrow's Goop, and in select hair salons since the company's launch in December

How do brands go viral on TikTok?

Almost a billion people from all over the world use TikTok. And when the COVID-19 epidemic was at its height and everyone stayed inside, TikTok users found an abundance of content to enjoy. Suddenly, there was more to TikTok than just dance and lip sync videos. Although many well-known companies

Branded storylines: a conceptual breakdown

Storytelling is a natural human activity. Likewise, we are hardwired to both take in and share narratives. A company's brand is best communicated through a story that captures the essence of the company's products or services. To successfully market your product or service, you need a

How Outdoor Voices Built a Successful Brand

Outdoor Voices is a well-liked label that specializes in both athletic and casual wear. From 2014 to 2020, they experienced rapid growth, quickly expanded into retail with the opening of 12+ stores, and maintained a DTC presence accounting for roughly 70% of total sales. Instead of using spandex or polyester

Nick Sharma's Favorite DTC Brand Marketing Toolkit

Nik Sharma is a well-known e-commerce entrepreneur and marketing expert, often referred to as the "DTC (direct-to-consumer) Guy." He is the founder of Sharma Brands, a company that helps e-commerce businesses grow and scale their brands. Sharma gained fame in the marketing world for his work with companies

Introducing Playback brand story framework

Playback Brand Story Framework gives you a simple framework to effectively communicate your brand story to customers using videos instantly. It consists of 4 videos in a series as described below: 👉VIDEO 1: Introduction, problem, and vision The goal of this video is to help the customers get a sense

5 video inspirations to engage your brand website visitors

According to a study by Microsoft, the average human attention span is 8 seconds. For perspective, that’s 1 second lower than that of a goldfish. The takeaway here is that your site needs to captivate visitors the second they land on it or risk losing them forever. Now we

Why use UGC at the core of your video marketing strategy?

In today's digital age, user-generated content (UGC) has become an essential part of brand marketing. UGC is any type of content created by users or consumers, rather than the brand itself. This can include social media posts, reviews, photos, videos, and more. In this blog, we'll

7 most popular tools for brand marketing

The world of brand marketing is constantly evolving, and with the rise of technology, software as a service (SaaS) tools have become essential for brands looking to stay ahead of the curve. These tools provide powerful solutions that can help brands streamline their marketing efforts, improve their efficiency, and achieve

6 tips for setting up a phone camera for shooting brand videos

In today's world, shooting videos with a phone camera has become a convenient and cost-effective way to create brand story videos. However, not all phone cameras are created equal, and to get the best results, you need to set up your phone camera correctly. In this blog post,

5 tips to create authentic and self-made brand intro videos

Brand introduction videos are an essential tool for businesses looking to establish their brand identity and introduce themselves to their audience. An authentic and self-made brand introduction video can be a powerful way to connect with your audience, build trust, and establish a strong brand image. In this blog post,

Why do short-form videos attract Gen Z consumers?

Gen Z, the generation born between the mid-1990s and the mid-2010s, has grown up in a digital world where content is readily available at their fingertips. With the rise of social media platforms like TikTok, Instagram Reels, and Snapchat, short-form videos have become a popular medium for Gen Z to

Top 10 video production houses for DTC brands

Direct-to-consumer (DTC) brands have exploded in popularity over the past few years, and video production has become an essential part of their marketing strategy. With so many video production houses to choose from, it can be challenging to know which ones are the best fit for your brand. To help

A brief history of video marketing for brands

Video marketing is an essential aspect of modern-day brand promotion. From product demos and brand storytelling to tutorials and explainer videos, marketers leverage the power of video content to attract and engage their audience. However, the concept of video marketing has not emerged overnight. It has a long history that

10 Ways Interactive Videos Can Revolutionize Your Brand Marketing Strategy

In today's digital world, standing out in the crowded marketplace can be a challenge for brands. That's why more and more companies are turning to interactive videos to revolutionize their brand marketing strategies. Here are ten ways that interactive videos can take your marketing to the

The psychology of Interactive Videos: How they appeal to customers' emotions

As a brand marketing manager, your ultimate goal is to create a connection with your audience that drives sales and builds brand loyalty. One powerful tool for achieving that connection is interactive videos. By their very nature, interactive videos engage viewers in a way that traditional videos can't.

How to use Interactive Videos to grow sales for your brand

As the world of marketing continues to evolve, brands are constantly searching for new ways to engage with potential customers and drive sales. Interactive videos have emerged as a powerful tool in the brand marketer's arsenal. By allowing buyers to understand the product, view it thoroughly, and even

Interactive Videos as a modern storytelling tool for brands

As the online marketplace grows more competitive every day, brands are always looking for new ways to stand out and capture the attention of potential customers. One strategy that has been gaining popularity in recent years is the use of video marketing. With the rise of short-form video content on

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Using Videos to Showcase Your Brand's Values: Tips for Brand Marketers

As a brand marketer, one of your primary goals is to communicate your brand's mission and core value proposition to your target audience. There are various ways to do this, but one of the most effective methods is through the use of videos. In this article, we will